Concept prototypeIndependent pitch, not affiliated with Amar UjalaNewer concept: Aage Kya →

Pariksha Saathi (परीक्षा साथी)

A weekly 10-minute Hindi board-practice test, printed as a QR box on the education page. Students get an instant chapter-wise gap report; sponsors, schools and parents pay for it.

~54 lakh
UP Board 2025 candidates (Class 10 + 12)
3
Revenue lines: sponsor, school, parent
10 min
Weekly test, scored instantly
8 weeks
Pilot in one district edition
Print touchpoint (mock of the education page box)
Pariksha Saathi: this week's 10-minute test
UP Board Class 10 Maths · 5 questions · Scan the QR for an instant chapter-wise report
Sponsor slot (example)
"This week's test is supported by [Sponsor name]": one named sponsor per weekly test, booked like a print ad.