Concept prototype Independent pitch, not affiliated with Amar Ujala
English हिंदी
Aage Kya? (आगे क्या?) On result day about 21 lakh UP Board Class 12 students pass, and each family asks the same question: what next? Aage Kya answers it in Hindi, on the results page they already open, and turns the answer into consented admission enquiries that colleges pay for.
25.99 lakh
sat UP Board Class 12 in 2025; 81.15% passed
UPMSP result, April 2025
8,375
colleges in UP, the most of any state
AISHE 2021-22
17%
of India's print ad space bought by education, the largest sector
TAM AdEx, Jan to Sep 2025
37,000+
partner schools already on the Amar Ujala olympiad (AUNO)
amarujalaolympiad.com
1. Student demo 2. College dashboard 3. Revenue model 4. One platform
results page 1 / 5 · Result
UP Board Class 12 result (demo) Demo student
72% Passed
Aage kya? See your plan in 2 minutes Free. No login. Nothing is shared without consent.
What is happening, and why 1. The highest-intent moment The result page is where families already come, in Hindi, on a phone. Today it ends at the marksheet. Aage Kya starts there, with no cost of finding users.
2. A few quick answers, not a long form Stream, marks, interest, budget, income band, distance and district are enough to narrow courses, exams, scholarships and colleges. No caste or exact income is asked.
3. Useful before it is commercial Exam guidance, scholarship matching and the fake-university check are free and never sponsored. That is what earns trust for the paid part.
4. The right person consents An adult student consents for themselves. For a student under 18, India's data protection law needs verifiable consent from a parent, so the OTP goes to the parent.
5. Colleges pay for consented enquiries Not for clicks, ranking or data dumps. Each enquiry is one family that asked for a call, with consent on record.